Content is simply the text of a landing page, sales page, webinar page, email follow up series, newsletter, article or blog etc. that provide relevant information about your service or products. Every website has a specific target audience and requires different content aimed at translating higher revenues for online businesses. Your story pieces should be centered on marketing products or services to educating the reader with exact information they are seeking, and that is easy to understand and retain. Contents entices and engages visitors so they continue browsing the website they are visiting. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become customers. Content should be aimed for relevance and search-ability. Relevance means the website content should be useful and beneficial to readers, and search-ability means the usage of keywords to help search engines direct users to website that meets their search criteria.
Content writers from ZB maintain that the text meets all the criteria that keeps a visitor staying long time, get exact information they are searching, and converts a visitor to lead and lead to customer.
Sales/Landing Page Content
A great message makes the difference. In fact, it’s not about a great message rather it’s about providing exact message to readers that converts them from readers to customers. Yes, we all know how Apple sell their new phone though you have a completely running new phone. It’s not all about design a page but it’s about the combination of great sales copy and design convert a visitor or lead to a customer. We emphasize on both terms because they are complement of each other. If you want to make your sales page or any page to a money machine then you need to provide the exact information and hit the pin point of a reader. We do that for you so all you need to do is contact with us, and we will take care of your sales copy.
Marketing Email Content
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening — and start deleting — your messages. So, how do you write a great marketing email? The solution is simple, ZB. Yes, we write your marketing email content that readily converts a lead to your dream client or customer.
Article is a piece of writing usually intended for publication in your website, magazine or journal. An article is written for a wide audience, so it is essential to attract and retain reader’s attention. An article can be an amusing story or description, and should be formal or informal based on the target audience. But in the internet marketing an article refers to publish in your website and it’s also one kind of blog what may express your success stories, description about any subject. Writing an article is kind of writing Sherlock Holmes books. The better you can present your story, the more successful you are attracting readers. Hmm, you are not a story teller so how you can get your article ready? The best answer is ZB.
People read a newsletter for the content, not the layout. Yes, it’s true in case of any writing. People will only read your content from any page, email, and blog etc. if the content can solve what their problem is. You got a slick design and thinking that will have better open rates for your email newsletter. No, you are 100% wrong because a slick design get shrunk down in a mobile, and more than 65% emails are read on mobile now. So, it’s about sending them the content they are signed up for, it’s not all about newsletter design. Design is also important but content gets the first priority. If you need professional content then you need us.